VIRAL VIDEO SPECALIST
My video experience ranges from ideation to production. I've managed large and small production teams and edited both social and feature-length videos. With well over a billion views under my belt, my understanding of engaging viral videos has been honed for success.
CHEFCLUB
As with all Chefclub content the goal is entertainment. Recipe ideas are create with the goal to keep viewer guessing, in turn inspiring them to think out of the box when cooking. Chefclub has over 80 billion views globally. Videos are intentionally shot in a DIY style to make viewers feel comfortable with the content and the special effects are used to remind viewers that cooking is supposed to be fun!
Thanksgiving 2019, I produced the infamous cheddar-stuffed, Cheeto-crusted turkey that broke the internet and had reaction videos from Kalen Reacts, Mom VS (seen above), and other content creators. The video also landed a write up in both the New York Times and Time Magazine.
FOOD NETWORK DIGITAL
When Food.com underwent their rebranding to target a younger audience we created multiple video series that focused on pop culture, internet trends, and Discovery Inc. tentpole events.
The goal was to give new life to holiday staples by creating a stop-motion series that gave holiday treats and recipe videos a slightly new treatment that was very popular at the time of publishing.
Shot with well known Food Films director, David Ma, this spooky series was created for Halloween — the idea being that each Monster made a food that connected them to their personality.
Part of a social first series, Next Level Eats, one concept would be tailored into three different dishes. Food.com saw some of its largest social successes with this series. The Pizza Skull video resulted in all the skull pans to sell out in the United States.